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Lynn Serafinn - Bestselling Author, Marketing for Authors & Social Enterpreneurs, Radio Host - author, speaker, key note, marketing consultant, book promotion, book launches, publisher, trainer

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ATTRACTION IN ACTION

Lynn Serafinn - Bestselling Author, Marketing for Authors & Social Enterpreneurs, Radio Host

What 'marketing from spirit' means to us

To me, true 'marketing from spirit' has three components:
-- First, we must understand that the purpose of our business is to breathe life into society in some way. If our business is 'feeding upon' society rather than 'feeding' it and helping it flourish, there is no way we can market from spirit. 
-- Secondly, we must understand that marketing is simply the means of communicating that we have something of value to share with others. If we are focused on 'landing the deal' or making the sale rather than on communicating value, we are not marketing from spirit. 
-- And thirdly, true marketing from spirit comes when we embrace an 'abundance' outlook, in which we deeply know there is enough prosperity in this world for all of us to thrive when we live in balance with the natural flow of life, and there is no need to push, manipulate, exploit or compete with others for our 'piece of the pie'.

How that is reflected in the way we run our business

Every business I run is founded upon the 7 Graces. Originally inspired by the paradigm first introduced in my book The 7 Graces of Marketing, The 7 Graces are a set of values and principles for a new paradigm for business, marketing, media and indeed our lives in general. By embracing the 7 Graces, our commitment is:

1. CONNECTION – to aspire to unity with Self, people and planet

2. INSPIRATION – to give value, express generosity and share wisdom freely

3. INVITATION – to practice openness, engagement, hospitality and respect

4. DIRECTNESS – to embrace simplicity and straightforwardness in our communication

5. TRANSPARENCY – to express who we really are and what we value most in both personal and professional life

6. ABUNDANCE – to aim towards sustainable wealth through ecological and economic
balance

7. COLLABORATION – to continually seek ways to create truly innovative projects together

The 3 values that are most important to our business

  1. PEOPLE - People are not numbers, customers or sales, but precious human beings whose uniqueness and value is paramount.
  2. PLANET - Our planet is not a storehouse of resources to be exploited at whim, but the Giver and Sustainer of all life.
  3. BALANCE – True prosperity is assured when there is a balance between people and planet. Prosperity does not mean being 'rich' in finances, but that all living beings have enough food, health, friends, safety, freedom, fun, self-expression and purpose in life to feel joy every day of our lives. It is only through a widespread, conscious and continuous commitment to achieving and maintaining this balance can we create a prosperous world.
Lynn Serafinn - Bestselling Author, Marketing for Authors & Social Enterpreneurs, Radio Host

Who we are and what we do

LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller ‘The 7 Graces of Marketing — How to Heal Humanity and the Planet by Changing the Way We Sell’. She was recently named one of the Top 100 marketing authors on Twitter by Social Media Magazine and was selected as a finalist for the prestigious Brit Writers Awards. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Lynn is also the Founder of the 7 Graces Project, a budding social enterprise whose aim is to help grow a new generation of passionate entrepreneurs who want to serve both people and planet through innovative, ethical, independent enterprise. Her latest book, Tweep-e-licious! 160 Twitter Tips & Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically is coming in November 2012.

Her publishing company Humanity 1 Press will be opening its doors to other authors writing about new paradigm business in 2013.

To contact Lynn, please use the contact form at http://the7gracesofmarketing.com/contact
Website: http://the7gracesofmarketing.com/
Telephone: 0845 880 25 28
Address: 
Located in Bedford England, but serving clients worldwide via Skype. 
To contact Lynn, please use the contact form at http://the7gracesofmarketing.com/contact

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© 2008, 2009, 2010 Spiritus.