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7 Graces Project - social enterprise, business incurbator, training, social responsibility, CSR, business mentoring, marketing

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ATTRACTION IN ACTION

7 Graces Project

What 'marketing from spirit' means to us

True 'marketing from spirit' has three components:
-- First, we must understand that the purpose of our business is to breathe life into society in some way. If our business is 'feeding upon' society rather than 'feeding' it and helping it flourish, there is no way we can market from spirit. 
-- Secondly, we must understand that marketing is simply the means of communicating that we have something of value to share with others. If we are focused on 'landing the deal' or making the sale rather than on communicating value, we are not marketing from spirit. 
-- And thirdly, true marketing from spirit comes when we embrace an 'abundance' outlook, in which we deeply know there is enough prosperity in this world for all of us to thrive when we live in balance with the natural flow of life, and there is no need to push, manipulate, exploit or compete with others for our 'piece of the pie'.

How that is reflected in the way we run our business

The 7 Graces Project is a social enterprise whose aim is to provide an
educational alternative and business incubator for a new generation of ethical, community-focussed businesses. Originally inspired by the paradigm first introduced in the book The 7 Graces of Marketing by Lynn Serafinn, The 7 Graces are a set of values and principles for a new paradigm for business, marketing, media and indeed our lives in general. 

By embracing the 7 Graces, our commitment is:

1. CONNECTION – to aspire to unity with Self, people and planet

2. INSPIRATION – to give value, express generosity and share wisdom freely

3. INVITATION – to practice openness, engagement, hospitality and respect

4. DIRECTNESS – to embrace simplicity and straightforwardness in our communication

5. TRANSPARENCY – to express who we really are and what we value most in both personal and professional life

6. ABUNDANCE – to aim towards sustainable wealth through ecological and economic
balance

7. COLLABORATION – to continually seek ways to create truly innovative projects together

The 3 values that are most important to our business

  1. PEOPLE - People are not numbers, customers or sales, but precious human beings whose uniqueness and value is paramount.
  2. PLANET - Our planet is not a storehouse of resources to be exploited at whim, but the Giver and Sustainer of all life.
  3. BALANCE – True prosperity is assured when there is a balance between people and planet. Prosperity does not mean being 'rich' in finances, but that all living beings have enough food, health, friends, safety, freedom, fun, self-expression and purpose in life to feel joy every day of our lives. It is only through a widespread, conscious and continuous commitment to achieving and maintaining this balance can we create a prosperous world.
7 Graces Project

Who we are and what we do

The 7 Graces Project is a social enterprise whose aim is to provide an educational alternative and business incubator for a new generation of ethical, community-focussed businesses. 

ACTIONS TO ATTAIN THIS VISION…
We aim to achieve this vision by providing training, support, community and friendship to businesses of all sizes and sectors who wish to make a positive difference in the world, as well as to adults and youth around the world aspiring to express their values through the creation of vibrant, new, independent enterprise.

PLEASE BE PART OF OUR 7 GRACES COMMUNITY:

-- On Facebook: http://facebook.com/groups/7GracesGlobalGarden
-- On MeetUp: http://www.meetup.com/7-Graces-Global-Community-London (it’s not just for London; we always have a way for you to attend via Skype)

PARTNER WITH US…
If you work with an organisation with a similar vision, please contact us at http://the7gracesofmarketing.com/contact. Let’s have a chat to see what we can co-create to help make the world a better place together.
Website: http://the7gracesofmarketing.com
Telephone: +44 (0)845 880 25 28
Address: 
Based in the UK, but with members worldwide. Please contact us at http://the7gracesofmarketing.com/contact.

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© 2008, 2009, 2010 Spiritus.